The Nook version of War and Peace had changed every instance of “kindle” or “kindled” into “Nook” and “Nookd...”But it wasn't some clever branding strategy. Nope, seems like it was just old-fashioned laziness.
Rather, it’s likely that Superior Formatting Publishing ported its Kindle version of War and Peace over to the Nook — doing a search and replace to make sure that any Kindle references they’d inserted, such as in the advertising at the end of the book about their fine Kindle products, were simply changed to Nook.Classic! The linked piece brings up a good point:
Today another incident casts into relief the contingent nature of electronic books — how readily they are not only deleted or censored, but altered.But I don't think it's so alarming that the book was altered. I mean, if you think about it, nothing was really altered, per se. This is a typo, a big stupid computer-assisted one, but a typo nonetheless. What gets me about this story is that it's yet another example of the kind of lazy greediness that infects this country like a disease. This outfit wants to charge you a buck for a book they can't even be bothered to proofread.